In this episode, I look at the term “greenwashing” and how it impacts our opportunity to purchase and use environmentally friendly products, and services.

Additionally, I look at published UK guidance is in-place for “green claims” and how to avoid making greenwashing as well as examples of recent “greenwashing” together with a process for reporting greenwashing.

This episode covers the term “greenwashing”, the UK’s Competition and Markets Authority guidance on environmental claims on goods and services, three recent Advertising Standards Authority rulings on cases of greenwashing & how to report a case of greenwashing.

00:00 Introduction
01:12 What is Greenwashing?
03:03 What is the UK’s Green Claim Code?
05:07 What actions are being taken against greenwashing?
13:40 How to report greenwashing?

QUESTION
If this video has advanced your understanding of “greenwashing” and green claims, leave a comment in the box below, if this video has helped you. Post in comments section of this video!

Further information including the documents and references made in this episode are available in an accompanying article at https://emsmastery.com/2022/04/19/what-is-greenwashing/

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#greenwashing #GreenClaims #EMSmastery

These fashion brands are definitely greenwashing: H &M, Primark, and many more (fast) fashion brands.
What is greenwashing? Which brands are guilty of it? How to recognize greenwashing? How to help prevent it? This video is my contribution to Fashion Revolution Week 2021. See resources below if you wish to get involved.

Thumbs up if you liked this video 🙂

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New videos: Wednesday at 5pm (Paris/Berlin time).

Take care!
Justine

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WHAT I AM WEARING:

* Jewelry: https://bit.ly/2TngX9G

SEEN OR MENTIONED IN THIS VIDEO:

Fashion Revolution:
– Get involved: https://www.fashionrevolution.org/#get-involved
– Resources to learn more: https://www.fashionrevolution.org/resources/free-downloads/

My previous videos about fast fashion:
– The price split for a garment: https://www.youtube.com/watch?v=zRcb6GC7ZB8 (TEDx talk, start at 07’55)
– The fast fashion business model: https://youtu.be/0ur13KvWoWE
– Fashion brands not paying the factories during Covid in 2020: https://youtu.be/zZ9unodtE5Y

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MORE VIDEOS

My video series on building a capsule wardrobe:
https://www.youtube.com/playlist?list=PL9e2viG3AuRPjtqKCnYJB1XP6ueUK6uTp

How to recognize good quality in clothes:
https://youtu.be/6a5lHAHf0Zk

How to find the perfect red lipstick for your skin:
https://youtu.be/cR6gXBT9ijw

How to find your personal style:
https://youtu.be/5VPgmVCjFMg

How to tell if a color is warm or cool:
https://youtu.be/bmGjQWIDBzg

What do the colors you wear say about you?:
https://youtu.be/HkuJ14Ir9MQ

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SOCIAL / LINKS

Shop my jewelry collection:
https://bit.ly/2TngX9G
(Ethically & sustainably made, with recycled Sterling silver & 24K gold)

Shop my clothing collection:
http://bit.ly/2YqAxEz
(Yarns & fabrics sourced from the best European mills, production in Europe)

Register for my newsletter (max. 3x / month)
+ free capsule wardrobe checklist:
https://www.justineleconte.com/newsletter

Instagram: https://www.instagram.com/JustineLeconte
Facebook: https://www.facebook.com/justinelecontefashion
Twitter: https://twitter.com/JustineLeconteo
Pinterest: https://www.pinterest.de/jleconteberlin

Business requests only:
[email protected]

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CREDITS

Sources:
– H &M press release: https://about.hm.com/news/general-news-2019/h-m-s-conscious-collection-launches-worldwide-with-a-sustainable.html
– H &M called out for greenwashing: https://www.dezeen.com/2019/08/02/hm-norway-greenwashing-conscious-fashion-collection-news/
– H &M joining the Bangladesh Accord: https://www.reuters.com/article/us-bangladesh-building-safety-hm-idUSBRE94C0GJ20130513
– H &M missed the 2018 wage target: https://turnaroundhm.org/2019-01-31/
– H &M donation to a trust in Bangladesh: https://about.hm.com/news/hm-conscious-foundation-makes-donation-to-the-rana-plaza-donors-trust-fund.html
– Estimated living wage in Bangladesh: https://wageindicator.org/salary/living-wage/archive-no-index/bangladesh-living-wage-series-january-2018-country-overview
– Primark press release: https://www.primark.com/en/the-edit/women/a-sustainable-choice/a/870f1bc3-651d-4e87-a59e-e56f2ab10f1b#skip-to-content
– Primark not being organic + statement from the company representative: https://www.forbes.com/sites/oliviapinnock/2019/09/10/how-sustainable-is-primarks-sustainable-cotton-programme/
– The Clean Clothes campaign (2013 report): https://cleanclothes.org/about/annual-reports/2013

Music:
* The music I use is from Epidemic Sound (free trial if you use this link): http://share.epidemicsound.com/snFtr

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MY FASHION DESIGN & VIDEO EQUIPMENT

My video equipment:
*Main camera (newer version than mine): https://amzn.to/3d7Oluy
*Main camera objective: https://amzn.to/2P9KAN8
*Small camera: https://amzn.to/3slAkjv
*Main mic: https://amzn.to/3slAkjv
*Small mic: https://amzn.to/3rmXx3e

* My fashion design tools:
https://amzn.to/2GMeAHy

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* Legal disclosure: these links are affiliate links. There are here for you to see the products and prices. If you buy a product through these links, I get a small share of the price (without the product being more expensive for you). You don’t have to use those links. It is up to you 🙂

This video is not sponsored.

#fashion #sustainablefashion #ethicalfashion #fashionindustry

Environmentalists, the media and even governments have called out companies for greenwashing. Billionaires and oil giants are doing it. But what is it? AJ+ breaks down how it ain’t easy being green.

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